The Signals Are Talking
Why Today’s Fringe is Tomorrow’s Mainstream
- Washington Post bestseller
- Winner, Gold Axiom Medal
- Fast Company’s Best Books
- Winner, Thinkers50 RADAR Award
The Signals Are Talking reveals a systemic way of evaluating new ideas bubbling up on the horizon–– distinguishing what is a real trend from the merely trendy. Signals helps us understand how to know what signals and trends could have long-term consequences for tomorrow.
With the methodology developed in The Signals are Talking, we learn how to think like a futurist and answer vitally important questions: How will a technology––like artificial intelligence, machine learning, self-driving cars, biohacking, bots and the Internet of Things––affect us personally? How will it impact our businesses and workplaces? How will it eventually change the way we live, work, play and think––and how should we prepare for it now?
Most importantly, Webb persuasively shows that the future isn’t something that happens to us passively. Instead, she allows us to see ahead so that we may forecast what’s to come––challenging us to create our own preferred futures.
“Webb teaches us to listen…[she] combines well-researched, reader-friendly insights you can bring to your next strategy meeting.”―Chicago Tribune
“Amy Webb’s book provides a practical guide for leaders – at any level – offering tools for picking out the ‘true signal, a pattern that will coalesce into a trend with the potential to change everything’ – and land on the right side of disruption.” ―The Amazon Book Review (An Amazon Best Book of the Year)
[The Signals Are Talking] provides several brain-bending future possibilities…Webb’s stellar reputation in this red-hot field should generate demand.
The clear, insightful, and humorous Amy Webb has crafted a rare treasure: a substantive guide written in a narrative that’s a delight to read. While most futurologists want guru status through a few Nostradamus-like visions that never materialize, Webb modestly reports with depth and discipline, and creates a system and tools we can all use to better navigate the future. Through her deep research, specific anecdotes, and brilliant insights, she has performed the selfless but hugely valuable act of teaching us all to fish at the fringe.